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Research papers

Towards a European standard for television audience measurement

The paper discusses the way in which new media are likely to develop in the immediate future and considers the implications of these changes for audience measurement systems across the European market. Existing systems are largely designed for...

Catalogue: Seminar 1988: Media And Media Research
Author: Tony Twyman
June 15, 1988
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Citation

Twyman, T. (1988a, June 15). Towards a European standard for television audience measurement. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/towards-a-european-standard-for-television-audience-measurement


Research papers

Multi-country readership research in Europe

I will talk first about the European multi-country readership surveys in current use, and then about the rules of the game, or why the multi-country surveys are the way they are. The surveys in current use can be put into two categories: broad...

Catalogue: Seminar 1988: Media And Media Research
Author: Michael D. Ryan
June 15, 1988
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Citation

Ryan, M. D. (1988a, June 15). Multi-country readership research in Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/multi-country-readership-research-in-europe


Research papers

The single European market of 1992

The author tries to explain what effect the Single European Market would have on business in 1992 and thereafter, we knew it was the kind of question that is difficult to answer, because nobody knows exactly what the shape of that 1992 programme will...

Catalogue: Seminar 1988: Business To Business Research
Author: Michel Petite
June 15, 1988
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Citation

Petite, M. (1988a, June 15). The single European market of 1992. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-single-european-market-of-1992


Research papers

The EC policy for cereals

This paper outlines in very broad terms the current situation in the cereals market. The picture is one of a combination of high institutional prices and improved technology increasing industry output faster than it can be absorbed by Community...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: Nick Young
June 15, 1987
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Citation

Young, N. (1987a, June 15). The EC policy for cereals. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-ec-policy-for-cereals


Research papers

Qualitative research in Europe

The paper comments on qualitative research as it is carried out at present in Europe according to different 'styles'. What is referred to as the "new" qualitative research is discussed and the view expressed that it has emerged from dissatisfaction...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Peter Sampson
January 1, 1987
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Citation

Sampson, P. (1987a, January 01). Qualitative research in Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-in-europe


Research papers

Tangible and intangible reasons for new product failiure

Over the past 15 years, the author has monitored the success or failure of more than 2000 new products from three different professional perspectives: academic, manufacturing and new product research consultation. This experience has convinced me...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development
Author: Lynn Y.S. Lin
June 15, 1986
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Citation

Lin, L. Y. (1986a, June 15). Tangible and intangible reasons for new product failiure. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/tangible-and-intangible-reasons-for-new-product-failiure


Research papers

Analyzing trends in West European opinion

The Euro-Barometer surveys have played an important role in facilitating the analysis of political and social change. By providing a relatively long time series of cross-nationally consistent measures of mass orientations toward key subjects, this...

Catalogue: Seminar 1986: Opinion Polls
Author: Ronald Inglehart
June 15, 1986
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Citation

Inglehart, R. (1986a, June 15). Analyzing trends in West European opinion. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/analyzing-trends-in-west-european-opinion


Research papers

A comparative study of distribution in six European countries

In spite of the difficulties, it has been possible to reach a certain level of comparability between six European countries. The results show that the general trends of all these countries are comparable, but there remains some specificities in the...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: André Tordjman
June 4, 1986
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Citation

Tordjman, A. (1986a, June 04). A comparative study of distribution in six European countries. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-comparative-study-of-distribution-in-six-european-countries


Research papers

Brands and own brands in Europe

More purchasing power, the need for a guaranteed profit margin, tougher retail competition, the recession and the need to have own (ISP's directed the European food retailers to a policy in which own brands became more important than in former times....

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: René W.J. Salimans
Company: Nielsen
June 4, 1986
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Citation

Salimans, R. W. (1986a, June 04). Brands and own brands in Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/brands-and-own-brands-in-europe